Based in the sunny Okanagan region of British Columbia, Canada, True Leaf has two operating divisions: True Leaf Medicine Inc. and True Leaf Pet Inc. True Leaf Medicine Inc. was launched in July 2013 to become a licensed producer of medicinal cannabis. True Leaf Pet was established in 2015 to pioneer and market hemp-focused products for the pet industry. The company launched the True Hemp product line in Canada, the USA and Europe; becoming the first hemp-based pet product line to be marketed worldwide. True Leaf is dedicated to enhancing wellness with safe, effective and non-addictive natural remedies developed through responsible scientific research. The company motto, "Return the Love" pays homage to the unconditional love that comes so freely from pets and also serves as the company’s overall mission to develop products that provide a better quality of life for people and pets.