Primal Pet Foods

In early 2000, Primal Pet Food founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

B.A.R.F. (Bones and Raw Food or Biologically Appropriate Raw Food) is a diet for animals based on raw meaty bones, muscle meat, organs and raw, fresh fruits and vegetables. This diet mimics the eating habits of animals in their natural habitat, the wild, where they subsisted on the flesh and bones of their prey, the innards, and any predigested fruits, grasses, leaves and seeds. Primal Pet Foods Formulas offer an easy way to keep your pet’s diet as close to nature as possible. By eating raw, fresh and wholesome foods, your pet receives optimum nutrition through active enzymes, unprocessed amino acids and necessary vitamins and minerals that are essential to a natural long, happy and healthy life.


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